» DIVISIONS » PRODUCTION AND MARKETING OF AGRICULTURAL PRODUCT DIVISION

PRODUCTION AND MARKETING OF AGRICULTURAL PRODUCT DIVISION

The Promotion and Marketing Division serves as the hub for agricultural activities, primarily involving the production of fruit seedlings, agricultural technology development, agricultural clinics, agriculture-related courses and student practicals, as well as assisting UPM in generating revenue from agricultural sales.

PutraMart UPM is an agricultural product sales center located at Universiti Putra Malaysia (UPM). This sales center not only offers a variety of agricultural products and goods but also plays a role in enhancing the experience of students and staff at the university.

The Promotion and Marketing Division at PutraMart UPM typically involves several key activities:

Promotion Campaigns: Designing and executing promotional campaigns to attract customers' attention. This includes discounts, special offers, or special events related to seasons or celebrations.
Advertising and Publicity: Using various communication channels to promote PutraMart. Activities include campus advertising, social media, and promotional materials such as posters and flyers.
Market Analysis: Analyzing buying trends, customer needs, and competitor strategies to plan effective promotions and target customers more precisely.
Customer Relations: Managing customer relationships, listening to their feedback, and ensuring customer satisfaction through quality and responsive service.
Campus Activities: Collaborating with university stakeholders in events or activities that promote PutraMart among students and staff, and conducting mobile sales around the campus.
Evaluation and Reporting: Measuring the effectiveness of marketing and promotional strategies through reporting and analyzing results to make continuous improvements.

Through this promotion and marketing division, PutraMart UPM aims to increase sales, strengthen customer relationships, and contribute to a better campus environment by providing the necessary products to the university community and the public.